01
Co-founderTechnology & Growth
Retrina
A Dubai-based technology company building digital products, e-commerce systems, AI solutions, and growth infrastructure for businesses. Retrina is also an OpenCart Golden Partner.
Visit retrina.comAI Business Consultant · Technology Strategist · Dubai
AI, automation & digital systems that work better.
I'm Mojtaba Oboudi, a Dubai-based entrepreneur and AI business consultant — co-founder of Retrina and CEO of StepInWay. For over 15 years, I've turned complex business problems into practical digital products, automation, e-commerce systems, and growth engines.
15+years building
1,000+businesses reached
Dubaibased & building globally
Currently focused onAI × Business Growth
01 · About
Technology should create value — not another expense.
My work sits where technology, business strategy, and execution meet. I've spent my career coding, building products, leading teams, and helping businesses move from scattered ideas to systems that actually perform.
Today, I focus on practical AI, automation, customer experience, and digital growth. The goal is simple: reduce friction, improve decisions, and build something measurable.
02 · Expertise
Technology strategy connected to execution.
I work with Dubai and UAE businesses that need to reduce operational friction, improve customer journeys, or turn a digital idea into a system that creates measurable value.
01
AI Business Consulting
Find high-value AI opportunities, prioritize them, and move from experimentation to reliable implementation.
AI Business Consultant Dubai 02Digital Transformation
Redesign CRM, workflows, data, customer journeys, and digital products around real business outcomes.
Digital Transformation Dubai 03OpenCart & E-commerce
More than a decade of platform experience across stores, modules, themes, performance, SEO, and conversion.
OpenCart Expert Dubai03 · Ventures
Businesses built around real problems.
02
CEO & Co-founderDubai Business Ecosystem
StepInWay
An integrated path for doing business in Dubai — from company setup and advisory to growth technology and market access.
Visit stepinway.com04 · The work
From code to commercial impact.
I don't believe in technology for technology's sake.
The work has to move a real business metric.01Digital ProductsFrom concept to launch
02AI & AutomationLess friction, better decisions
03Growth SystemsSEO, CRM, conversion
04Business StrategyClarity before execution
05 · Perspective
AI is useful when it helps people make better decisions and take meaningful action — while keeping trust and control in human hands.Read: AI and the future of business apps
How I approach the work
Start with the business
Understand the real constraint before choosing the technology.
Build for adoption
A powerful system is useless if the team cannot actually use it.
Measure the outcome
Connect every project to cost, speed, conversion, or customer value.
Think beyond launch
Products should evolve with the business, not become technical debt.
06 · About Mojtaba
Frequently asked questions.
01Who is Mojtaba Oboudi?
Mojtaba Oboudi is a Dubai-based entrepreneur and technology strategist with more than 15 years of experience in programming, e-commerce, digital products, SEO, and business systems. He is co-founder of Retrina and CEO of StepInWay.
02What does Mojtaba Oboudi help businesses with?
He helps businesses identify and implement practical opportunities across AI, automation, CRM, digital transformation, e-commerce, OpenCart, SEO, and digital product strategy.
03Is Mojtaba Oboudi based in Dubai?
Yes. Mojtaba Oboudi is based in Dubai, United Arab Emirates, and works with businesses on technology, growth, and digital systems.
04What is Mojtaba Oboudi's OpenCart experience?
He has worked in the OpenCart ecosystem for more than ten years. Through Retrina, he has helped build OpenCart stores, modules, themes, and products, including Retrina Builder, OCLMS, Ronixa, and Barana.
Open to meaningful conversations